Shape used a unique combination of a photogrammetry model of the venue and 3D interface design to create a net-new “3D model as interface” concept for the Olympics. Not only can fans view exclusive content including 360 VR videos and images, they can also watch the event unfold via a live feed broadcasted through a virtual billboard. They can also view the athlete positions in different sports and explore the venues like never before. To make things more interesting and fun, we also hid a few easter eggs like the official mascot, Yodli, on the AR mountain for fans to discover.
