AR Festival

VMF WINTER ARTS AR FESTIVAL

THE CHALLENGE
Vancouver Mural Festival (VMF) came to Shape with a mission to keep spirits of Vancouverites high during the tough times of COVID-19. They wanted to explore the use of augmented reality technology to empower Vancouverites to discover new digital art in their neighborhoods in a safe way and bring more foot traffic to local businesses. Our goal was to transform Vancouver’s core into an interactive, open-air gallery that would feature over 24 augmented reality artworks from local and international artists.

photo of man holding iPhone, scanning QR code to see AR experience

photo hand holding phone with AR art infront of Vancouver Art Gallery

EMPOWERING ARTISTS WITH AR
By utilizing Spark AR’s wide range of AR features such as image-based tracking, face tracking and world effects, the Shape team helped produce 24 awe-inspiring augmented reality artworks that blurred the lines between the digital and physical. From start to finish, we worked alongside artists and helped them take their first steps into the metaverse.

RESULTS
VMF could not have been more pleased with the results. Together, we helped produce Canada’s first, free public exhibition of augmented reality art. The festival garnered tremendous media attention from local and national news outlet such as CTV, Global News, Vancouver Sun, Business in Vancouver, News 1130, and Daily Hive. Thousands of people shared their experiences on social media and helped boost the economy. The festival put a smile on many faces and lifted the spirits of Vancouverites.

WATCH THE AR EXPERIENCE

LIVE EXPERIENCE

AR REALTIME SHOW

We partnered with the amazing XR Media Group, a pioneer in developing award winning XR experiences to develop an advanced Augmented Reality app for Red Bull Rampage, a world renowned free-ride mountain biking competition.

TV APP FOR SMARTPHONES

We partnered with the amazing XR Media Group, a pioneer in developing award winning XR experiences to develop an advanced Augmented Reality app for Red Bull Rampage, a world renowned free-ride mountain biking competition.